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Empowering Sustainable Performance and Competitive Advantage in Tourism

Empowering Sustainable Performance and Competitive Advantage in Tourism
Author(s)/Editor(s): Mario Silic (Swiss School of Business and Management, Switzerland), Mahesh Luthia (Chetana's Institute of Management and Research, India), Faizan Ahmad (Cardiff Metropolitan University, UK)and Partha Pratim Chakraborty (Chetana's Institute of Management and Research, India)
Copyright: ©2025
DOI: 10.4018/979-8-3373-4546-8
ISBN13: 9798337345468
EISBN13: 9798337345482

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Description

Empowering sustainable performance and competitive advantage in tourism requires a strategic balance between economic growth, environmental stewardship, and social responsibility. As global tourism faces pressure from climate change, resource depletion, and shifting consumer expectations, businesses must adopt sustainable practices to ensure long-term growth. This includes investing in eco-friendly infrastructure, promoting cultural heritage, engaging local communities, and leveraging digital innovation to enhance traveler experiences. By integrating sustainability into operations and marketing strategies, tourism businesses may protect themselves and build brand loyalty, securing a resilient, competitive edge in an eco-conscious economy.

Empowering Sustainable Performance and Competitive Advantage in Tourism explores the integration of sustainability into competitive hospitality and tourism practices. It examines the impact of improved tourism on economic growth and market advantage. This book covers topics such as digital technology, policymaking, and sustainable development, and is a useful resource for business owners, policymaking, academicians, researchers, and scientists.



Author's/Editor's Biography

Mario Silic (Ed.)
Mario Silic , PhD, Professor, at the Swiss School of Business and Management SSBM Geneva. He has over 25 years of professional experience in various senior management positions. He worked for several international corporations. He achieved his master’s degree in computer science in 1999 and post-graduate degree in Computer Networks and Telecommunications in 2001 from University of Lyon I, France. He is also holding an MBA. He is currently a Postdoc at the University of St Gallen, Switzerland. He is teaching various courses: Cybersecurity, Machine Learning/AI applied to the business context, Data Analytics and Decision Making, Programming, Project Management, Innovation Management, Web server, etc. He has received 2059 citations on Google Scholar with an H-index of 22 and i10-index of 33. Dr. Silic’s scholarly contributions have significantly impacted the field of management and information systems, earning recognition from academics and professionals worldwide. His research has been published in some of the most prestigious academic journals, further underscoring the quality and relevance of his work. He recently published research on the (12‐month longitudinal study) that investigated the role of gamification in Human Resource Management fostering job satisfaction and engagement. He has been appointed to the Editorial Team of the prestigious research journal “Frontiers in Computer Science.”. Dr. Silic’s dedication to research and his ability to address complex issues in management and information systems have not only advanced academic knowledge but also provided valuable insights for practitioners. His work continues to shape the discourse in these fields, demonstrating the practical implications of rigorous academic research. He utilizes his technology expertise in multi-disciplinary research. His passion for pushing the boundaries of knowledge is truly remarkable.

Mahesh Luthia (Ed.)
Mahesh Luthia PhD, is Professor, OB and Human Resources at Chetana's Institute of Management & Research (CIMR) . A Ph. D. in management from NMIMS, he is an ICF certified Transformative Leadership Coach. His doctoral research focussed on re-conceptualising Customer Orientation in the contemporary Indian BFSI sector. During his diverse career of over 27 years in industry and academia he possesses unique experiences of managing operations and working across different cultures. He has taught various courses at national and international universities in areas of Strategic Management, Organisational Behaviour, Human Resources, International Business and Organisation Development. As a consultant and lead project manager in his previous assignment, he was involved in a wide range of consulting assignments for profit, and non-profit clients to help them achieve their goals and manage human resources. His research interest and contribution include topics covering comparative HR strategies, cross-cultural studies, leadership, digitalisation of business, sustainable business practices and change management. His research philosophy is based on Interpretivism, a research paradigm in social sciences that focuses on adding to the body of knowledge and making meaningful contributions to the industry. He has papers published in high indexed and peer reviewed National and international journals. He has presented papers in various international conferences and has chaired sessions in conferences. He is also on the board of reviewers of national and international journals. As a co-editor, his recent book, Innovation Management was published by Cengage.

Faizan Ahmad (Ed.)
Faizan Ahmad is a Lecturer in Computer Science at Cardiff School of Technologies, Cardiff Metropolitan University. Prior to joining Cardiff Met, Dr. Faizan worked as a Tenure-Track Assistant Professor/Founding Director of the Research Centre for Human-Computer Interaction (2018-2022) and Research Associate (2010-2011) in a well-reputed university of Pakistan where they were responsible for curriculum design, teaching, research, supervisory, moderation, and consultancy in human-computer interaction domain. Dr. Faizan received their Ph.D. in Computer Science and Technology from the Institute of Computing Technology, Chinese Academy of Sciences in 2017, and their M.Eng. (Distinction) in Computer Applied Technology from the School of Computer Science and Engineering, Beihang University in 2013. With a broad teaching background in computer science to diverse audiences (e.g., face-to-face, online, and apprenticeship), Dr. Faizan Ahmad have successfully planned, developed, and led modules in the domains of Human-Computer Interaction (HCI), Artificial Intelligence (AI), Games, Web, and Mobile Application Development. Dr. Faizan’s technical expertise spans from foundational subjects such as Programming Fundamentals to advanced topics like Usability and Interaction Design. Dr. Faizan Ahmad’s research focuses on advancing Human-Centered Artificial Intelligence and AI-driven personalised learning within the context of Smart Learning Environments, Immersive Education Technologies, and Industry 5.0. Dr. Faizan is particularly interested in designing emotionally adaptive, cognitively engaging systems that integrate Human-Computer Interaction (HCI), Gamification, and Multimodal Learning Analytics. A core strand of their work explores the use of emerging technologies such as Digital Twins and the Metaverse to create scalable, inclusive, and personalised educational experiences. Through this interdisciplinary lens, they aim to develop intelligent learning systems that respond to learners’ behavioural, emotional, and performance data in real time, enhancing both learner engagement and pedagogical impact.

Partha Chakraborty (Ed.)
Partha Pratim Chakraborty holds a Doctorate in Business Management from the Swiss School of Business Management (SSBM), Geneva, and is currently pursuing a second doctorate—Fellow Program in Management (FPM)—at Chetana’s Institute of Management and Research (CIMR), Mumbai (2024–2028). He has also earned an executive certification in Leadership and Digital Business Trends from The Wharton School, University of Pennsylvania. Dr. Chakraborty’s research spans influencer marketing, digital transformation, AI ethics, the experience economy, and sustainable tourism. His scholarly output includes articles in European Economic Letters, IPE Journal of Management, Journal of Research, and Global Business and Interdisciplinary Studies, along with book chapters published by IGI Global. He has presented at conferences such as the SDMIMD Human Resource Summit and contributes to research on mental health at the workplace.

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