Using Internal Resources for Transition From Temporary to Sustained Competitive Advantage

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Author(s): Divya Paul (Christ University, India)and Jain Mathew (Christ University, India)
Copyright: 2025
Pages: 32
Source title: Empowering Sustainable Performance and Competitive Advantage in Tourism
Source Author(s)/Editor(s): Mario Silic (Swiss School of Business and Management, Switzerland), Mahesh Luthia (Chetana's Institute of Management and Research, India), Faizan Ahmad (Cardiff Metropolitan University, UK)and Partha Pratim Chakraborty (Chetana's Institute of Management and Research, India)
DOI: 10.4018/979-8-3373-4546-8.ch003

Keywords: Business Science Reference / Environment & Agriculture / Hospitality, Travel, and Tourism Management / Sustainable Development

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Abstract

Since the conception of these terms, ‘Competitive advantage' and ‘sustainable competitive advantage' have been used interchangeably by many. The focus here is to answer the question, whether competitive advantage is always temporary, owing to the dynamic environment all around, or it can be sustained. In this chapter we also discuss if competitive advantage be measured without the time factor being a constrain. In this chapter, we discuss at length the meaning of Competitive advantage, the different researchers' viewpoints on Sustainability of competitive advantage, role of internal resources in transitioning from temporary to sustained Competitive advantage and how human resource plays an important role in encashing its intangible heterogeneity to sustain competitive advantage.

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Using Internal Resources for Transition From Temporary to Sustained Competitive Advantage

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