The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
AI-Driven Transformation of Job Roles for Sustainable Competitive Advantage in India's Tourism Sector
Abstract
This chapter examines the transformative impact of artificial intelligence (AI) on employment positions in India's travel industry, as framed by the Technology Acceptance Model (TAM) and Resource-Based View (RBV). While demanding new skill sets, AI technologies such data analytics and machine learning are becoming indispensable to tourism operations, transforming employment by boosting efficiency, decision-making, and individualized client experiences. Based on case studies from travel and hotel companies, the chapter shows how artificial intelligence may be used for competitive advantage. It addresses the twin effects of artificial intelligence—job displacement and the emergence of sophisticated roles requiring specific knowledge. Examined also are ethical issues like keeping human-centric service paradigms. Finally, the chapter offers important insights for legislators and business leaders navigating AI's increasing presence in tourism by providing a framework for comprehending the junction of artificial intelligence, job change, and sustainable competitiveness.
Related Content
|
Aditi Nag.
© 2026.
48 pages.
|
|
Mayur Thakur, Shikha Sharma, Trilochan Kumar.
© 2026.
44 pages.
|
|
Partha Mukhopadhyay, Prachee Parwanee.
© 2026.
36 pages.
|
|
Kamaraj Kalaimathy, Chathana Thagavel, Sofiya M. Karunanithi.
© 2026.
30 pages.
|
|
İlhami Ay, Murat Dal.
© 2026.
34 pages.
|
|
Vinupandyan Lakshmanan.
© 2026.
32 pages.
|
|
Muhammad Usman Tariq.
© 2026.
28 pages.
|
|
|