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Tourist Profiling and Its Role in Enhancing Sustainable Performance Management: Insights From Shivamogga
Abstract
This chapter explores tourism's impact on regional economic growth in Shivamogga, focusing on tourist profiles, preferences, and awareness of sustainable practices. It analyzes factors influencing tourist choices, satisfaction, and expectations while proposing strategies to enhance visitor experiences and sustainability performance. A survey of 393 tourists reveals a mix of domestic and international visitors with varying awareness levels regarding sustainability initiatives. The study identifies areas for improvement, including targeted sustainability education, enhanced digital engagement, and infrastructure upgrades to support sustainable tourism. These insights provide actionable strategies for local tourism planners and stakeholders to improve regional sustainability, benefiting both tourists and the local community. Overall, this research contributes to sustainable tourism and offers a framework for developing regions like Shivamogga, where tourism must be managed to balance economic growth with environmental stewardship.
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