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Sustainable Tourism in the Digital Era
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Author(s): Rishikaysh Marotrao Kaakandikar (SaiBalaji International Institute of Management Sciences, India), Kavita Marotrao Gadekar (SaiBalaji International Institute of Management Sciences, India)and Pallavi M. Patil (SaiBalaji International Institute of Management Sciences, India)
Copyright: 2025
Pages: 40
Source title:
Empowering Sustainable Performance and Competitive Advantage in Tourism
Source Author(s)/Editor(s): Mario Silic (Swiss School of Business and Management, Switzerland), Mahesh Luthia (Chetana's Institute of Management and Research, India), Faizan Ahmad (Cardiff Metropolitan University, UK)and Partha Pratim Chakraborty (Chetana's Institute of Management and Research, India)
DOI: 10.4018/979-8-3373-4546-8.ch009
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Abstract
Sustainable tourism in the digital era represents a critical intersection of environmental preservation, economic growth, and technological innovation. This study explores how digital tools and platforms are reshaping tourism practices to align with sustainability goals, such as reducing carbon footprints, promoting local cultures, and enhancing visitor experiences responsibly. By leveraging emerging technologies like artificial intelligence, blockchain, and IoT, tourism stakeholders can ensure efficient resource management, foster community engagement, and enable real-time monitoring of environmental impacts. Additionally, digital marketing and social media have empowered smaller, eco-conscious businesses to reach global audiences, driving awareness and adoption of sustainable travel practices. This paper highlights best practices, challenges, and future prospects for achieving a balance between tourism development and environmental conservation in the digital age.
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