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Leadership Challenges and Opportunities for Excellence in Tourism
Abstract
This chapter deals with the changes of roles of leaders in managing these multifaceted issues and highlights principal trends and prospects for tourism development. The chapter discusses the emerging trend in virtual tourism in which leaders employ augmented reality to woo and maintain tourist in the post COVID-19 era. In this the ways to lead organizational members when diversity that is characteristic of most modern workplaces is considered, creating organizational culture that reflects inclusiveness, equality, and respect when addressing a multicultural clientele within the tourism industry at every organizational level. Its explores how and why those challenges and opportunities present the tourism leaders today necessitating appropriate consideration. In fact, the awareness of resilience, technology, sustainability and equality into the leadership practices of tourism organizations means that the industry is not only capable of overcoming the present threats and issues but also developing long-term competitive assets in an increasingly competitive global environment.
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