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Emerging Job Roles in the Tourism Sector Leveraging Artificial Intelligence
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Author(s): Nikhil Kumar Goyal (Noida International University, Greater Noida, India), Monika Dandotiya (Poornima University, Jaipur, India), Monika Kumari (Poornima University, Jaipur, India), Mohammed Firdos Alam Sheikh (Poornima University, Jaipur, India)and Shikha Sharma (Poornima University, Jaipur, India)
Copyright: 2025
Pages: 38
Source title:
Empowering Sustainable Performance and Competitive Advantage in Tourism
Source Author(s)/Editor(s): Mario Silic (Swiss School of Business and Management, Switzerland), Mahesh Luthia (Chetana's Institute of Management and Research, India), Faizan Ahmad (Cardiff Metropolitan University, UK)and Partha Pratim Chakraborty (Chetana's Institute of Management and Research, India)
DOI: 10.4018/979-8-3373-4546-8.ch004
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Abstract
Artificial Intelligence (AI) is transforming the tourism sector by making improvements on operations, tailoring customer experiences, and driving innovation from technologies such as machine learning, natural language processing, robotics, and big data analytics. Applications include personalized travel planning and immersive virtual and augmented reality experiences; AI-driven logistics management; and new roles such as AI travel advisors and virtual experience curators. Despite all these developments, however, challenges such as adaptation of the workforce, data privacy issues, and ethical concerns continue to hinder its adoption. The paper discusses successful cases, including AI-powered customer support in airlines, tailored hospitality experiences, and autonomous transportation solutions. Thus, by addressing these and other such challenges with the workforce training, ethical AI practice, and continuous innovation, the tourism sector can harness AI's transformative potential for unparalleled growth, enhanced services, and customer satisfaction.
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