Description
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape.
Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Author's/Editor's Biography
Kakhaber Djakeli (Ed.)
Kakhaber Djakeli
was Fulbright Scholar at Yale University in the School of Public Health during 2006-2007. He received the Research Scholarship of German Academic Exchange Service during, 1998, 2004, 2009, 2013 and. 2016 and worked at Leibniz University of Hanover LUH, He delivered his classes in American and German Universities, during 2003-2020. He is now an associate professor at University of Georgia, in Georgia and a visiting Professor at Lublin University in Poland. Kakhaber Djakeli publish his works about Marketing, Health Economy, Health marketing, Healthcare reforming.