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Strategic and Positive Business Communication for Healthcare
Abstract
The healthcare field is full of various challenges, such as implementing new technologies, not enough skilled workforce, stress, and anxiety. Patients' ability to communicate effectively may also be affected by their condition, medication, pain, and/or anxiety. Therefore, what is needed for the healthcare professionals is good strategic communication skills and maintaining positivity and simplicity to ensure patient safety, wellbeing, and the overall efficiency of busy healthcare organizations. Besides, serious problems may arise from poor quality communication. If professional communication skills vary in quality, then a patient's understanding of their health status may lack context, completeness, and accuracy – often causing confusion and potential harm. Communication failures in hospitals and medical practices are responsible for malpractice claims, resulting in deaths and high costs.
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