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The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing: Navigating Towards Digital Health Literacy
Abstract
This chapter represents a significant effort to understand and present a comprehensive overview of telemedicine and digital literacy in the context of healthcare in contemporary society. To achieve this, a thorough review of the most relevant and current studies conducted in the last five years has been carried out. One of the crucial aspects addressed in this chapter is the identification of barriers that hinder the adoption of telemedicine. Additionally, it examines the drivers that promote the adoption of telemedicine. These may include convenience, time and money savings, accessibility to quality healthcare services, and the ability to continuously monitor medical conditions from the comfort of one's home.
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