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Healthcare Marketing, Meaning, Historical Development, Applications, and Current Status
Abstract
Artificial intelligence with virtual reality and the overwhelming digitalization in the next 10 years will change the role of healthcare marketing from managing to creation of new health. The dynamic of digital force development and the disruptive technological jump to high competitiveness of healthcare providers will make the role of marketing as the core. The functionality of healthcare and its advantages with professional medical manipulations and diagnosis will relay of modern marketing function to flourish the preventive and active healthcare for everyone to bring the health manipulations to the home of patients and make health the daily substance, utilizing deepest digitalization of relation to patients, insurers, health providers, controllers, and to the new health quality systems into one big, branded family. All this innovative development is today under construction, and they rely on healthcare marketing. The chapter includes the evolution of healthcare marketing from the beginning to advanced stages and the future of healthcare marketing development.
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