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Strategies for Enhancing Customer Experience and Loyalty in Electronic Commerce
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Author(s): Haldhar Sharma (Medi-Caps University, Indore, India), Ankur Saxena (Sanjeev Agrawal Global Educational University, India), Manoj Pandey (Amity Business School, Amity University, Noida, India)and Devendra Kumar Pandey (Medi-Caps University, India)
Copyright: 2025
Pages: 14
Source title:
Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UK), Slim Hadoussa (Brest Business School, France), Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-9375-8.ch004
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Abstract
Businesses have increasingly demanding situations in attracting and preserving clients within the swiftly growing field of digital commerce, or e-trade. The complexities of enhancing patron enjoyment and loyalty in e-trade platforms are explored in this chapter. Businesses may also create enticing and unified consumer studies that foster lengthy-lasting relationships with customers and spur lengthy-term growth through strategic usage of customization strategies, omnichannel integration, and advanced patron dating management (CRM) technology. Personalization is turning into a key tactic for organizations as it permits them to customize interactions and offerings to every man or woman patron's hobbies and behaviors, creating a sense of exclusivity and closeness. Simultaneously, the easy integration of omnichannel studies—which cover a number of touchpoints, from bodily storefronts to online systems—no longer best increases accessibility but also strengthens brand coherence and consistency.
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