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Role of Technology and Digital Platforms in Promoting Mutual Fund Investments in Kerala
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Author(s): Vishakh V. T. (Bharath Institute of Higher Education and Research, India)and G. Jayalakshmi (Bharath Institute of Higher Education and Research, India)
Copyright: 2025
Pages: 18
Source title:
Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UK), Slim Hadoussa (Brest Business School, France), Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-9375-8.ch010
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Abstract
The financial scenario has changed dramatically in the era of technology and digital platforms, especially in mutual fund investments. This digital revolution, especially in a state like Kerala, has been instrumental in making access to financial markets more democratic, enhancing investor literacy, and easing investment processes. Based on existing literature, the chapter reviews and examines the role of technology and digital platforms in promoting mutual fund investments among people living in Kerala. A study drawing on data from different financial institutions, surveys, and investor behaviour highlights the power of digital tools in boosting mutual fund penetration. The study notes that digital platforms have significantly made mutual fund investments more accessible and enabled increased financial literacy and trust. This research emphasizes the importance of continued technological progress and the regulatory support needed to sustain this momentum.
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