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Risk Perception and Management Among Mutual Fund Investors in Kerala
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Author(s): Vishakh V. T. (Bharath Institute of Higher Education and Research, India)and G. Jayalakshmi (Bharath Institute of Higher Education and Research, India)
Copyright: 2025
Pages: 18
Source title:
Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UK), Slim Hadoussa (Brest Business School, France), Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-9375-8.ch008
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Abstract
India has seen tremendous growth in the mutual fund industry, providing investors with more diversified investment opportunities. This study examines the risk perception and management among mutual fund investors in Kerala, a state known for its rapidly growing financial literacy and investment culture. The authors explore how investors view various risks associated with mutual funds, their risk tolerance levels, and their strategies, including diversification. The study uses quantitative and qualitative methods to understand investor behavior comprehensively. The findings reveal a significant knowledge gap in advanced risk management techniques even though a majority of investors in Kerala have moderate to high-risk tolerance. Demographic factors such as age, income, and education levels also influence risk perception and management strategies. The study emphasizes the need for enhanced financial literacy programs to equip investors with the necessary tools for making responsible decisions.
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