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Performance Metrics for Neurosensory Marketing Strategies
Abstract
This chapter is designed to provide a thorough examination of the performance metrics used to evaluate the effectiveness of neurosensory marketing strategies. Neurosensory marketing combines the principles of neuroscience with sensory marketing techniques to create compelling consumer experiences. This chapter will focus on identifying and analysing the key performance metrics that marketers can use to assess the success and impact of their neurosensory marketing efforts. This chapter will provide readers with a comprehensive understanding of the various metrics used to evaluate neurosensory marketing strategies. By examining both theoretical and practical aspects, the chapter will offer valuable insights for researchers, marketers, and students interested in the intersection of neuroscience and marketing.
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