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Measuring the Effectiveness of Neurosensory Marketing Strategies

Measuring the Effectiveness of Neurosensory Marketing Strategies

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Author(s): Renu Bala (Chaudhary Devi Lal University, India)and Reena Malik (Chitkara University, India)
Copyright: 2025
Pages: 20
Source title: Neurosensory and Neuromarketing Impacts on Consumer Behavior
Source Author(s)/Editor(s): Reena Malik (Chitkara University, India), Shivani Malhan (Chitkara University, India)and Manpreet Arora (Central University of Himachal Pradesh, India)
DOI: 10.4018/979-8-3693-8222-6.ch011

Keywords: Business Science Reference / Marketing and Consumer Behavior / Medicine & Healthcare / Neuroscience

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