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Leveraging Artificial Intelligence for Enhancing Employee Retention in the IT Sector
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Author(s): S. Sankari (Bharath Institute of Higher Education and Research, India)and A. Geetha (Bharath Institute of Higher Education and Research, India)
Copyright: 2025
Pages: 16
Source title:
Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UK), Slim Hadoussa (Brest Business School, France), Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-9375-8.ch025
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Abstract
This study examines the pivotal role of artificial intelligence (AI) in enhancing employee retention within the dynamic landscape of the IT sector. In the face of escalating competition and talent scarcity, organizations increasingly recognize employee retention as a strategic imperative for sustaining organizational success and fostering innovation. Against this backdrop, AI emerges as a potent tool, offering innovative solutions to address the multifaceted challenges associated with talent management and workforce engagement. Through a comprehensive synthesis of existing literature, empirical studies, and theoretical frameworks, this chapter elucidates the transformative potential of AI-driven initiatives in redefining traditional HR practices and fostering a culture of continuous learning and development. The empirical analysis draws upon qualitative insights gleaned from interviews with HR professionals and organizational leaders and quantitative data derived from surveys administered to IT employees.
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