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Generative Artificial Intelligence in Employee Retention and Engagement at IT Sectors With Reference to Chennai
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Author(s): S. Sankari (Bharath Institute of Higher Education and Research, India)and A. Geetha (Bharath Institute of Higher Education and Research, India)
Copyright: 2025
Pages: 16
Source title:
Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UK), Slim Hadoussa (Brest Business School, France), Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-9375-8.ch024
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Abstract
This chapter investigates the potential use of generative artificial intelligence (Gen AI) to reduce employee attrition in the IT sector. By leveraging cutting-edge AI technologies, organizations may get insights, personalize employee experiences, and take proactive measures to support a healthy work environment. The chapter presents Gen AI applications, examines the primary concerns related to staff turnover, and provides practical advice on implementing AI-driven strategies to increase employee retention. Employee attrition affects the company's performance, morale, and consequences, which presents significant challenges for organizations. The chapter seeks to show how Gen AI may be utilized to address these problems and create an atmosphere at work in the IT sector that promotes employee satisfaction and loyalty. Finding the actual core causes of employee attrition is necessary for an effective solution.
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