The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Examining the Role of CRM in Designing and Managing Effective Loyalty Programs to Enhance Repeat Business
|
|
Author(s): R. Rejitha (Bharath Institute of Higher Education and Research, India)and G. Jayalakshmi (Bharath Institute of Higher Education and Research, India)
Copyright: 2025
Pages: 20
Source title:
Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UK), Slim Hadoussa (Brest Business School, France), Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-9375-8.ch001
Purchase
|
Abstract
Customer relationship management (CRM) systems foster customer loyalty and drive repeat business. This study explores the impact of CRM in designing and managing effective loyalty programs, focusing on how these programs enhance customer retention and business performance. Businesses can personalize customer experiences, track engagement, and optimize marketing strategies by integrating CRM tools with loyalty programs. The research examines various CRM-enabled loyalty initiatives and their effect on customer behaviour, emphasizing the importance of data-driven decision-making in program design. Utilizing a mixed-methods approach, including surveys and case studies, this study provides valuable insights into the effectiveness of CRM in loyalty management. Key findings reveal that CRM systems significantly enhance the ability to understand customer needs, customize rewards, and build long-term relationships, leading to increased repeat business.
Related Content
|
Christopher Oloruntoba Akintayo, Samuel O. Onyekweli, Gloria Osayamen Omoruyi, Tobi O. Olaleye, Oluwakemi M. Olowomeye, Victor O. Osundele, Paul A. Oyewole.
© 2026.
106 pages.
|
|
S. Athinarayanan, K. Dhanakodi, R. Kavitha, M. Robinson Joel, S. Athinarayanan, A.T. Rajamanickam, A. Sanjaygandhi, S. Muthukumar.
© 2026.
30 pages.
|
|
Mamta Singh.
© 2026.
38 pages.
|
|
Shivani Nandkishor Bhave, Smriti Das, Akhilesh Prajapati.
© 2026.
82 pages.
|
|
Duygu Aygunes Jafari, Canfeza Sezgin, Buket Kosova.
© 2026.
44 pages.
|
|
Surendra Prakash Gupta, Ankur Bhardwaj.
© 2026.
28 pages.
|
|
Merve Saide Uzunoglu, Sümeyya Çapuk, Aylin Seher Uzunoglu, Sevgi Kalkanli Taş.
© 2026.
30 pages.
|
|
|