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Data Visualization Tools for Business Applications

Data Visualization Tools for Business Applications
Author(s)/Editor(s): M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology, Malta)and Anuj Kumar (Rushford Business School, Switzerland)
Copyright: ©2025
DOI: 10.4018/979-8-3693-6537-3
ISBN13: 9798369365373
EISBN13: 9798369365397

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Description

In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization.

Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.



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Author's/Editor's Biography

M. Anandhavalli Muniasamy (Ed.)
M. Anandhavalli Muniasamy is an associate professor at King Khalid University (KKU). She completed a PhD from the Sikkim Manipal University, Computer Science Department, India. Her areas of interest are data mining, data analytics, artificial intelligence, soft computing, and data science. She has published more than 40 research publications in highly reputed international journals and book chapters. She had attended and presented at more than 30 national and international conferences. She is the principal investigator and co-principal investigator in the university-funded research projects, as well as the principal investigator for the funded project from the All India Council for Technical Education (AICTE), India. She has been a manuscript reviewer for renowned international journals for the past 10 years, as well as a PhD thesis reviewer for several universities. Several journals and conferences have invited her to give guest lectures and serve as an editorial board member. She is a member of the International Association of Engineers, the Computer Society of India (CSI), and the International Association of Computer Science and Information Technology. Presently, she is interested in applying artificial intelligence techniques, particularly machine learning and deep learning, to the analysis of various data sets and its analysis.

Arshi Naim (Ed.)
Arshi Naim is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, began with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 77 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence.

Anuj Kumar (Ed.)
Anuj Kumar works as Head of Research and Associate Professor, at Rushford Business School, Switzerland. He is also associated with INTI International University, Malaysia as a Research Fellow (Honorary Role). His significant thrust areas are marketing, international business, and general management. He has completed an M.Sc. in International Business from University College Dublin, Michael Smurfit Graduate Business School, Ireland (Ranked among the top 200 colleges of the world – QS World ranking). He has completed PhD from Aligarh Muslim University (Central University). He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Dr. Kumar has over eighty publications (Scopus- 48, ABDC- 25, Web of Science- 26, SCI-3). He also has three e-books and five book chapters to his credit (two are Scopus-indexed). He has published several cases in Emerald Emerging Case Studies (Scopus), International Social Science Journal (ABDC-B and Scopus), Small Enterprise Research (Scopus and Web of Science), Case Centre-UK, and other reputed Scopus, ABDC, and Web of Science journals. He has three internationally granted patents by South Africa and one patent granted by the Indian Government.

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