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Enhancing Advertising Effectiveness Through AIDA, AI, and Data Visualization Integration for Business Strategies
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Author(s): Aarzoo (Manav Rachna International Institute of Research and Studies, India)and Ruhi Lal (Manav Rachna International Institute of Research and Studies, India)
Copyright: 2025
Pages: 18
Source title:
Data Visualization Tools for Business Applications
Source Author(s)/Editor(s): M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology Malta.)and Anuj Kumar (Rushford Business School, Switzerland)
DOI: 10.4018/979-8-3693-6537-3.ch005
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Abstract
For optimal outcomes, traditional advertising models must be combined with modern technologies as digital marketing evolves. This study improves advertising with AIDA, AI, and data visualisation. The study examines how AI-driven data analytics and sophisticated visualisation might boost company advertising. AI-powered customisation increases customer engagement and product interest, according to a literature review, digital advertising campaign analysis, and in-depth interviews with industry professionals and consumers. Data visualisation simplifies AI strategy and insights. Case studies demonstrate how AIDA, AI, and data visualisation improve advertising. Research utilises AI and data visualisation with the AIDA model to create targeted, engaging, and powerful ads. The findings show executives and researchers how integrated initiatives can boost digital conversions and audience engagement. This study promotes hybrid digital and conventional advertising. These tactics help firms succeed in the ever-changing digital world.
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