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Understanding the Role of Data Visualization in Modern Business Applications
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Author(s): Asfia Sabahath (King Khalid University, Saudi Arabia), Arshiya Begum (King Khalid University, Saudi Arabia)and Maryum Aisha (King Khalid University, Saudi Arabia)
Copyright: 2025
Pages: 16
Source title:
Data Visualization Tools for Business Applications
Source Author(s)/Editor(s): M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology Malta.)and Anuj Kumar (Rushford Business School, Switzerland)
DOI: 10.4018/979-8-3693-6537-3.ch002
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Abstract
In today's data-driven business landscape, the role of data visualization has become increasingly significant. With the exponential growth of data, organizations face the challenge of extracting meaningful insights and making informed decisions. This chapter explores the power of data visualization in modern business applications and its impact on understanding, decision-making, and communication. The chapter begins by highlighting the rise of data visualization as a powerful tool for presenting complex information. However, with the emergence of advanced technologies and visualization techniques, businesses can now transform raw data into visually appealing and interactive representations. The chapter also emphasizes the role of data visualization in facilitating decision-making processes. Real-time, interactive visualizations provide decision-makers with a holistic view of data, allowing them to explore different scenarios and evaluate potential outcomes. By presenting data in a meaningful way, visualization tools enable quicker and more accurate decision-making.
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