Fundamentals of Data Visualization and Its Applications in Business

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Author(s): Arun Kumar Singh (Papua New Guinea University of Technology (Unitech), Lae, Papua New Guinea)
Copyright: 2025
Pages: 28
Source title: Data Visualization Tools for Business Applications
Source Author(s)/Editor(s): M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology Malta.)and Anuj Kumar (Rushford Business School, Switzerland)
DOI: 10.4018/979-8-3693-6537-3.ch001

Keywords: Business Information Systems / Business Science Reference / Data Analysis & Statistics / Library & Information Science

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Abstract

Data and information visualization involves creating clear and understandable visual representations of complex quantitative and qualitative data using static, dynamic, or interactive visuals. These visualizations are based on data from specific areas of expertise and are designed to help a wide audience explore and understand data structures, patterns, and relationships. Effective data visualization is accurate, simple, and visually appealing, using deliberate choices of shapes, colors, and other elements. New technologies like virtual and augmented reality can enhance the immersive and interactive nature of data visualization. The goal of data visualization is to present and explore non-physical data from various sources, differentiating it from scientific visualization, which focuses on rendering realistic images based on physical data.

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