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Optimizing Business Insights Data Visualization Applications in Sales Forecasting, Marketing Analytics, and Financial Reporting
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Author(s): Aysha Abdulla (Ibn Rushd College of Management Sciences, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology Malta.), Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshiya Begum Mohammed (King Khalid University, Saudi Arabia), Syeda Meraj Bilfaqih (King Khalid University, Saudi Arabia)and Asfiya Sabahath (King Khalid University, Saudi Arabia)
Copyright: 2025
Pages: 22
Source title:
Data Visualization Tools for Business Applications
Source Author(s)/Editor(s): M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology Malta.)and Anuj Kumar (Rushford Business School, Switzerland)
DOI: 10.4018/979-8-3693-6537-3.ch006
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Abstract
This study explores the application of data visualization in three critical business domains: sales forecasting, marketing analytics, and financial reporting. Through a qualitative approach, the study investigates how visualizing data in these areas enhances decision-making, improves operational efficiency, and drives business growth. Thematic analysis of interviews with industry professionals reveals key insights into the benefits and challenges of utilizing data visualization tools in sales, marketing, and finance. The findings contribute to a deeper understanding of the role of data visualization in optimizing business insights across diverse functional areas.
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