Empowering Business Insights: Harnessing TABLEAU's Power in Data Visualization

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Author(s): Lara Priyadharshini S. (PSGR Krishnammal College for Women, India)and Anuj Kumar (Rushford Business School, Switzerland)
Copyright: 2025
Pages: 20
Source title: Data Visualization Tools for Business Applications
Source Author(s)/Editor(s): M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology, Malta)and Anuj Kumar (Rushford Business School, Switzerland)
DOI: 10.4018/979-8-3693-6537-3.ch008

Keywords: Business Information Systems / Business Science Reference / Data Analysis & Statistics / Library & Information Science

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Abstract

This research explores the critical role of data visualization tools, particularly Tableau, in enhancing business decision-making and strategic planning. It traces the evolution of data visualization and its growing importance in the context of big data. The study reviews literature and case studies to highlight Tableau's benefits, including improved decision-making, real-time visualization, and user-friendly interfaces, while addressing challenges like the learning curve, costs, and integration issues. It also examines future trends, such as AI and machine learning integration, the rising importance of data governance, and Tableau's role in big data and IoT. The research concludes with practical recommendations for businesses considering Tableau adoption and suggests areas for future research on the impact of emerging technologies on data visualization tools.

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Empowering Business Insights: Harnessing TABLEAU's Power in Data Visualization

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