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The Impact of Yes Bank's Crisis on its Acceptability by Customers in India
Abstract
Banks are the financial pillars of an economy, and collapse of a pillar impacts the economy at large. Yes Bank's crisis bound the Indian banking regulator to wake up and monitor the operational activities of private banks specially. Yes Bank's crisis was not happened in one day. It was a long story behind, but unfortunately Reserve Bank of India had not stepped into at the right time. On 6th March 2020, RBI imposed one month moratorium on Yes Bank, and left millions of customers cashless. This tragic event disappointed the bank's customers, and left them alone for introspection to accept the Yes Bank in future. Acceptability of Yes Bank is full of liquidity risk. This study has focused on the impact of Yes Bank's crisis. Primary data has been collected from Delhi region from 462 respondents through a questionnaire on 5 point Likert scale. The study revealed that customers are in dilemma to accept the Yes Bank. There is still a fear factor among customers, but also have faith on RBI's action taken during 2020.
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