Sustainable Tourism Development Through Responsible and Creative Destinations

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Author(s): Saira Ahmed (Hailey College of Commerce, Pakistan), Francoise Contreras (Universidad del Rosario, Colombia)and Ghulam Abid (NETSOL Technologies, Pakistan)
Copyright: 2025
Pages: 18
Source title: Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness
Source Author(s)/Editor(s): Bashir Ahmad (Government College University, Faisalabad, Pakistan), Muhammad Abrar (Government College University, Faisalabad, Pakistan)and Munazza Saeed (National University of Computer and Emerging Sciences, Pakistan)
DOI: 10.4018/979-8-3693-7127-5.ch011

Keywords: Business & Technical Education / Business Science Reference / Education / Hospitality, Travel, and Tourism Management

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Abstract

This chapter covers an in-depth examination of sustainable tourism development by concentrating on the significance of responsible and creative destination development. Initially, emphasizing sustainable tourism's relevance in the contemporary context is provided by considering its environmental, economic significance, and socio-cultural importance. The comprehension of the concept of responsible and creative destinations is presented with emphasis on its role in accomplishing sustainable tourism objectives. In addition, sustainable tourism involves some vital principles, including economic viability, socio-cultural authenticity, and environmental conservation. These principles are discussed by highlighting their plausible influence on responsible and creative destination development.

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