Muhammad Abrar is an associate professor of Business Administration (Marketing), and currently, he is serving as an Associate Professor in Lyallpur business school at Government College University, Faisalabad, Pakistan. He received his PhD in Business Administration (Marketing) from The Huazhong University of Science and Technology Wuhan, P.R. China, and holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, Business Education, etc.).His scholarly peer-reviewed research articles have been published in the top journals, e.g., Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing. He can be contacted at: abrarphd@gmail.com