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Investigating the Significance of Virtual Reality in Stimulating Improvement Within Supply Chains: A Data Visualization Approach
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Author(s): Zeeshan Asim (University of Buraimi, Oman & Institute of Business and Management, Pakistan & INIT International University, Malaysia), Asokan Vasudevan (INIT International University, Malaysia), Umair Waqas (Dhofar University, Salalah, Oman), Abdulkareem Bin Eid Salamah Al-Alwani (University of Prince Mugrin, Saudi Arabia), Ibrahim Rashid Al Shams (University of Buraimi, Oman), Shahryar Sorooshain (University of Gothenburg, Sweden)and Shad Ahmad Khan (University of Buraimi, Oman & INIT International University, Malaysia)
Copyright: 2025
Pages: 26
Source title:
Data Visualization Tools for Business Applications
Source Author(s)/Editor(s): M. Anandhavalli Muniasamy (King Khalid University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology, Malta)and Anuj Kumar (Rushford Business School, Switzerland)
DOI: 10.4018/979-8-3693-6537-3.ch014
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Abstract
Virtual reality (VR) technology is gaining traction for its cost-effectiveness and benefits, yet a comprehensive understanding of its applications in supply chain operations is essential. Despite its promise, VR adoption has been slower than expected due to functional and technological complexities. This research examines potential issues with VR technologies, explores operational roles across the value chain, and analyzes factors contributing to these challenges. The study uses data visualization from multiple studies to investigate VR's role in supply chain innovation and digitalization, focusing on five key aspects: functional deployment, technology infrastructure, security, regulations, and operating environments. The findings provide a foundation for future research aimed at understanding and addressing the operational challenges posed by VR technologies, paving the way for more effective integration in supply chain management.
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