Golden Years in Social Media World: Examining Behavior and Motivations

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Author(s): Sandra Lopes Miranda (School of Communication and Media Studies, Lisbon Polytechnic Institute, Portugal)and Ana Cristina Antunes (School of Communication and Media Studies, Lisbon Polytechnic Institute, Portugal)
Copyright: 2021
Pages: 16
Source title: Analyzing Global Social Media Consumption
Source Author(s)/Editor(s): Patrick Kanyi Wamuyu (United States International University – Africa, Kenya)
DOI: 10.4018/978-1-7998-4718-2.ch014

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

The context of demographic aging, combined with the wide dissemination of information and communication technologies (ICT), in the various domains of society defined a set of challenges, potentialities, and limits for seniors (65+). Although there is a positive evolution regarding adhesion and even domestication of ICT by this age segment, namely the internet and digital social networking sites, the literature review presents us with an immature, limited, and fragmented field of study, comprising an immense space of evolution. Aware of the strength, magnitude, and considerable ignorance of the action of seniors in the network society, this chapter intends to map, through a review of the multidisciplinary literature, how the relationship of seniors with ICTs is configured. In addition, usage behavior, as well as the drivers, and the consequences for the elderly of navigating digital social networks are also analyzed.

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Golden Years in Social Media World: Examining Behavior and Motivations

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