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Analyzing Global Social Media Consumption

Analyzing Global Social Media Consumption
Author(s)/Editor(s): Patrick Kanyi Wamuyu (United States International University – Africa, Kenya)
Copyright: ©2021
DOI: 10.4018/978-1-7998-4718-2
ISBN13: 9781799847182
ISBN10: 1799847187
EISBN13: 9781799847199

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Description

Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities.

Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.



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