Enablers of Servitization Roles and Action Mechanism

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Author(s): Flair Karaki (Al Quds Open University, Palestine)
Copyright: 2021
Pages: 17
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch160

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

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Abstract

To build a long-term competitive advantage, manufacturing industry has witnessed a movement from product offering to a wider value customer-based solutions, which is known as “servitization”. Manufacturers can use any of the service models according to the level of service integration. For the purposes of transforming to a service driven organization, Academic literature has presented various types of enablers to facilitate this transition. The Purpose of this paper is to investigate servitization enablers by answering the following questions: 1- How does organizational cultural differ in servitized manufacturing? 2- How do digital technologies support servitization? 3- How do organizational structure and operations facilitate servitization? 4- What is the role of leadership through the process of servitization? and what is the way to manage personnel during the servitization process? 5- How do enablers interact and link?

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