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Disentangling the Cultured Meat Industry: Emerging Trends Through Topic Modeling
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Author(s): Carla Caterina Fullone (Catholic University of the Sacred Heart Milan, Italy), Maryia Zaitsava (University of Cagliari, Italy)and Elona Marku (University of Cagliari, Italy)
Copyright: 2025
Pages: 32
Source title:
Innovative Trends Shaping Food Marketing and Consumption
Source Author(s)/Editor(s): Zahid Hussain (KASB Institute of Technology, Karachi, Pakistan), Ahmad Albattat (Management and Science University, Malaysia), Fatima Zahra Fakir (Department of Economics and Business Sciences 'Marco Fanno', University of Padua, Italy)and Zhao Yi (Academy of Culture and Tourism, Beijing International Studies University, China & Hebei Oriental University, China)
DOI: 10.4018/979-8-3693-8542-5.ch013
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Abstract
As with all emerging industries, cultured meat (CM) can create not only opportunities but also issues that can either support or restrict its full potential. This study aims to explore the latent structure and trends shaping the CM emerging industry development. Using a topic modeling approach on a dataset of 5,519 newspaper articles published from 2010 to 2022, we identified six topics: (1) Environmental sustainability, (2) Healthy food and diet, (3) Research, technology, and market Development, (4) Production process, (5) Consumers' perceptions and acceptance, and (6) Regulatory challenges and governmental oversight. CM is discussed from diverse points of view, such as technology, regulatory issues, sustainability, or consumer attitudes, with shifts in interest and focus over time. This chapter contributes to the literature by mapping the evolving discourse around cultured meat and offers insights for industry leaders and policymakers to navigate this emerging industry.
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