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Exploring Sustainable Service Marketing and Virtual Currencies: A Lexicometric Analysis
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Author(s): Nitika Sharma (Chitkara Business School, Chitkara University, Punjab, India)and Paras Sarjolta (HyperBizz Global, India)
Copyright: 2026
Pages: 18
Source title:
Sustainable Service Marketing with Virtual Currencies
Source Author(s)/Editor(s): Arjun J. Nair (St. Lawrence College, Canada), Sridhar Manohar (Chitkara Business School, Chitkara University, India), Yam B. Limbu (Montclair State University, USA)and Bruce A. Huhmann (Virginia Commonwealth University, USA)
DOI: 10.4018/979-8-3373-0315-4.ch003
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Abstract
Sustainable service marketing is the integration of economic, social, and environmental dimensions followed for value-driven responsible business practice. Decentralized technologies transform the ways traditional strategies are used in marketing into new innovative ways that emphasize sustainability. These technologies redesign, deliver, and experience services but also help catalyze systemic changes within service ecosystems. The study conducts a lexicometric analysis to discuss the literature regarding sustainable service marketing and virtual currencies. It introduces key themes such as advanced technology integration, improved transparency and accountabilities with decentralized platforms, and trend towards circular economies facilitated by digital innovations. Revealing these themes outlines how virtual currencies can be instrumental in sustaining consumer behavior through optimization of the delivery of service and environmental practices in business operations. The results provide actionable implications and avenues for further research directions.
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