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RETRACTED: Sustainable Financial Ecosystems: The Role of Virtual Currencies in Green Service Financing
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Author(s): Kriti Kishor (I.K. Gujral Punjab Technical University, India), Sanjeev Kumar Bansal (I.K. Gujral Punjab Technical University, India)and Stefano Bresciani (University of Turin, Italy)
Copyright: 2026
Pages: 14
Source title:
Sustainable Service Marketing with Virtual Currencies
Source Author(s)/Editor(s): Arjun J. Nair (St. Lawrence College, Canada), Sridhar Manohar (Chitkara Business School, Chitkara University, India), Yam B. Limbu (Montclair State University, USA)and Bruce A. Huhmann (Virginia Commonwealth University, USA)
DOI: 10.4018/979-8-3373-0315-4.ch006
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Abstract
Global progress toward sustainable development has made it evident that there is a need for innovative financial instruments promoting environmental goals. With the drive provided by decentralized finance technology, virtual currencies (VCs) have now emerged as potential instruments to transform traditional sources of funding. This chapter examines critically how virtual currencies can enhance green service funding by examining their potential to facilitate transparent & traceable funding for environmentally sustainable projects. The chapter attempts to identify the opportunities and challenges involved in incorporating VCs into sustainable financial frameworks. Through an intensive synthesis of theoretical insights, the chapter also provides policy recommendations and strategic interventions to bring out the maximum transformative potential of venture capitalists and contributes to the discussion on the development of resilient and sustainable financial ecosystems that enhance global environmental objectives by aligning virtual currency development with sustainability objectives.
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