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Zahid Hussain
Mr.
Zahid Hussain
is a Research Assistant the Department of Business Administration. He has a Phd Scholar at Khadim Ali Shah Bukhari Institute of Technology, (KASBIT), Karachi, Pakistan. His research interests include sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture. His research publications have appeared in Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Hospitality and Tourism Research, SEARCH: Journal of Media and Communication Research, Asian Journal of Business Research, Malaysian Journal of Communication, among others. He serves in the editorial board of scholarly journals. Hussain has industry experience in banking and corporate branding before turning to academia.
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