The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Harnessing Virtual Currencies to Transform Customer Experience: Challenges and Opportunities in Sustainable Service Marketing
|
|
Author(s): Manoj Govindaraj (VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai, India), Ravishankar Krishnan (VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai, India), L. Anitha (Saveetha Engineering College, Chennai, India), G. M. Shaju (MIANZ International College, Male', Maldives), Chandramowleeswaran Gnanasekaran (VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai, India)and Jenifer Lawrence (Woldia University, Ethiopia)
Copyright: 2026
Pages: 30
Source title:
Sustainable Service Marketing with Virtual Currencies
Source Author(s)/Editor(s): Arjun J. Nair (St. Lawrence College, Canada), Sridhar Manohar (Chitkara Business School, Chitkara University, India), Yam B. Limbu (Montclair State University, USA)and Bruce A. Huhmann (Virginia Commonwealth University, USA)
DOI: 10.4018/979-8-3373-0315-4.ch004
Purchase
|
Abstract
The rise of virtual currencies has created new possibilities for sustainable service marketing, offering innovative ways to enhance customer experience while promoting eco-friendly practices. This paper explores how virtual currencies can be harnessed as a transformative tool to engage consumers in sustainable behaviors, foster brand loyalty, and drive green marketing initiatives. By analyzing the challenges and opportunities presented by virtual currencies in this domain, we highlight potential strategies for overcoming obstacles such as regulatory uncertainty, trust issues, and technological barriers. Furthermore, we discuss the role of virtual currencies in promoting transparency, supporting circular economy models, and enabling eco-friendly rewards systems. This paper aims to provide insights into the integration of virtual currencies within sustainable service marketing frameworks, ultimately contributing to a greener and more customer-centric marketplace.
Related Content
|
Aynetu Terefe, Shashi Kant, Metasebia Adula, Tafese Niguse.
© 2026.
26 pages.
|
|
Tanya, Nitin Pathak, Priyanka Chugh.
© 2026.
32 pages.
|
|
Nitika Sharma, Paras Sarjolta.
© 2026.
18 pages.
|
|
Manoj Govindaraj, Ravishankar Krishnan, L. Anitha, G. M. Shaju, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence.
© 2026.
30 pages.
|
|
Ravishankar Krishnan, Navaneetha Krishnan Rajagopal.
© 2026.
28 pages.
|
|
Kriti Kishor, Sanjeev Kumar Bansal, Stefano Bresciani.
© 2026.
14 pages.
|
|
Shashi Kant, Tamire Ashuro, Metasebia Adula.
© 2026.
30 pages.
|
|
|