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Business Graduate Market Value
Abstract
This chapter discusses the purpose and role of higher education institutions in the creation of highly qualified human resources for the globalized 21st century. As technology and societies change and evolve, universities must adapt and modify their offerings to students who need to be more marketable in an ever more competitive marketplace. As economic conditions have propelled emerging economies as the main engines of growth for the next decades, it is imperative the higher education institutions in the form of business schools, both in developed and emerging markets, create the necessary background and educational opportunities for young students entering the working world. These will include skills in intercultural communication and strategy, as well as new and different ways of negotiating between countries and among companies.
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