The Role of Social Media Marketing for the Hospitality Business

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Author(s): Zahid Hussain (National Textile University, Faisalabad, Pakistan), Asif Ali Safeer (Huanggang Normal University, China)and Muhammed Junaid Ahmed (National Textile University, Faisalabad, Pakistan)
Copyright: 2025
Pages: 24
Source title: Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness
Source Author(s)/Editor(s): Bashir Ahmad (Government College University, Faisalabad, Pakistan), Muhammad Abrar (Government College University, Faisalabad, Pakistan)and Munazza Saeed (National University of Computer and Emerging Sciences, Pakistan)
DOI: 10.4018/979-8-3693-7127-5.ch007

Keywords: Business & Technical Education / Business Science Reference / Education / Hospitality, Travel, and Tourism Management

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Abstract

Understanding the social media landscape is essential for crafting effective marketing strategies. This chapter analyses major social media platforms—Facebook, Instagram, Twitter, LinkedIn, and emerging networks like TikTok and Threads. Each platform's unique features and user demographics are examined to illustrate how hospitality businesses can tailor their content and engagement approaches to maximize impact. For instance, Facebook's broad reach and advertising tools support community building and event promotion, while Instagram's visual emphasis allows for showcasing the aesthetic appeal of hospitality offerings. Twitter's real-time updates facilitate customer interaction and feedback management, and LinkedIn serves as a platform for professional networking and B2B opportunities.

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