From Bits to Brilliant Teams: AI and Digital Talent Management in Tourism and Hospitality

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Author(s): Bassam Samir Al-Romeedy (Faculty of Tourism and Hotels, University of Sadat City, Egypt)
Copyright: 2025
Pages: 26
Source title: Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness
Source Author(s)/Editor(s): Bashir Ahmad (Government College University, Faisalabad, Pakistan), Muhammad Abrar (Government College University, Faisalabad, Pakistan)and Munazza Saeed (National University of Computer and Emerging Sciences, Pakistan)
DOI: 10.4018/979-8-3693-7127-5.ch003

Keywords: Business & Technical Education / Business Science Reference / Education / Hospitality, Travel, and Tourism Management

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Abstract

The tourism and hospitality industry is experiencing a significant digital shift, with the incorporation of AI and other digital tools into talent management becoming increasingly imperative. This chapter thoroughly examines AI and digital technology applications in talent management. It emphasizes the advantages and prospects of this integration, exploring various technologies such as AI-powered talent acquisition, AI-driven talent development, AI-enhanced employee engagement, and AI-facilitated workforce analytics and planning. The chapter concludes by proposing recommendations for tourism and hospitality organizations to maximize the benefits of these transformative technologies and refine their talent management strategies.

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From Bits to Brilliant Teams: AI and Digital Talent Management in Tourism and Hospitality

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