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Assessing the Significance of Skill Development, Challenge, and Personal Growth in Airline Employee Motivation
Abstract
This chapter compares employee motivation at Jet Airways and Indigo Airlines based on intrinsic factors: skill development, challenge, and personal growth. The Mann-Whitney U Test was chosen to analyze ordinal survey data and compare the two independent groups. Results show significantly higher satisfaction among Indigo employees across all factors (p<0.05). Regarding skill development, 44% of Indigo employees were delighted, compared to 14% at Jet Airways. 72% of Indigo employees agreed their work was challenging vs. 12% at Jet Airways. For personal growth, 74% of Indigo employees strongly decided that opportunities were provided, compared to 12% at Jet Airways. These findings highlight Indigo's effective intrinsic motivation strategies, giving them a competitive edge. The stark differences underscore the importance of prioritizing skill development, challenge, and growth to engage employees in the airline industry. This study provides insights into leveraging intrinsic motivation for enhanced performance.
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