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Big Data, Data Management, and Business Intelligence
Abstract
This paper examines big data and the opportunities it presents for improved business intelligence and decision making. Big data comes in multiple forms. It can be structured, semi-structured, or unstructured. The opportunity it presents is that there is so much of it and it is readily available to organizations. Organizations use big data for business intelligence (BI). They can apply analytics in BI activities to assess big data in order to gain new insights and opportunities for decision making. The problem is that oftentimes the data is of poor quality and it contains personal information. This paper explores these issues and examines the importance of effective data management in facilitating sound business intelligence. The Master Data Management methodology is reviewed and the importance of management support in its deployment is emphasized. With the advent of new sources of big data from IoT devices, the need for even more management involvement is stressed to ensure that organizational BI yield sound decisions and that use of data are in compliance with new regulations.
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