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A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)

A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)
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Author(s): Hussein Moselhy Sayed Ahmed (Faculty of Commerce, Kafrelsheikh University, Kafrelsheikh City, Egypt)
Copyright: 2021
Pages: 9
Source title: Research Anthology on Business and Technical Education in the Information Era
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-5345-9.ch029

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Abstract

The purpose of this article is to illustrate the advantages of intelligent software agent technologies in order to facilitate the location and customization of appropriate marketing education resources, as well as to foster collaboration between individuals within digital environments. In order to do this, this article discusses how such intelligent and interactive software can translate into a better educational environment for marketing curriculum, particularly e-marketing courses. The authors present a conceptual model for managing marketing training and education using intelligent software agent, based on extant literature. So, this article presents some initial test of the proposed model of ISAME usage in marketing education in e-marketing class.

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