Description
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Author's/Editor's Biography
Ana Soares (Ed.)
Ana Maria Soares is an Assistant Professor of Marketing and Strategic Management at the School of Economics and Management, University of Minho, Portugal. She teaches several undergraduate, graduate and doctoral courses in international marketing, strategy, and consumer behavior. She conducts research on consumer behavior and international marketing/strategy. She has published in a variety of international peer-reviewed journals including the International Journal of Consumer Studies, the Journal of Research in Interactive Marketing, the International Journal of Retail and Distribution Management and the Journal of Consumer Marketing.
Maher Elmashhara (Ed.)
Maher Georges Elmashhara holds a Ph.D. in Business Administration with a specialization in Marketing from the University of Minho (Portugal). He also holds a Bachelor’s and Master’s degrees in Economics – Specialization of Business Administration – from Tishreen University (Syria). His research interests focus on consumer behavior and psychology, sensory marketing, retailing, and health marketing. His work has been published in international journals including International Journal of Retail & Distribution Management, and Journal of Consumer Marketing, and has presented in major international marketing conferences such as the Academy of Marketing Science World Marketing Congress, the Recent Advances in Retailing and Consumer Services Conference, and EBES Conference. In addition, he has made a research stay at the University of Maribor (Slovenia).