Sophisticated Segments of the Market: Changes in Consumer Dynamics and Behaviors

View Sample PDF

Author(s): Sidney Ornelas (Tecnologico de Monterrey, Mexico)and Jorge Vera-Martínez (Tecnologico de Monterrey, Mexico)
Copyright: 2020
Pages: 21
Source title: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Source Author(s)/Editor(s): Ana Maria Soares (School of Economics and Management, University of Minho, Portugal)and Maher Georges Elmashhara (School of Economics and Management, University of Minho, Portugal)
DOI: 10.4018/978-1-7998-2220-2.ch011

Keywords: Business Science Reference / Consumer Behavior / Knowledge Management and Library Science / Marketing

Purchase

View Sophisticated Segments of the Market: Changes in Consumer Dynamics and Behaviors on the publisher's website for pricing and purchasing information.

Abstract

Certain industries have developed segments in which both consumers and businesses have attitudes, expectations, and behaviors that differ significantly from those of the industries they are part of. Some of these new dynamics include a heightened interest in quality and the concomitant development of entities and mechanisms designed to ensure certain standards, as well as an increased level of involvement of the consumer with the product. Consumers who show the various characteristics mentioned above are part of what may be considered sophisticated segments of the market. This chapter analyses the relevance of perception of quality, the importance of educating consumers, and the changes in levels of consumer engagement in these segments. The chapter also suggests theoretical and practical implications regarding marketing strategies, as well as some gaps of knowledge that further research might address.

The IRMA Community

Research IRM

Sophisticated Segments of the Market: Changes in Consumer Dynamics and Behaviors

Purchase

Abstract

Related Content

IRMA Sponsors