Consumer Emotions Research in Luxury Contexts in Emerging Economies

View Sample PDF

Author(s): Cláudio Félix Canguende-Valentim (University of Aveiro, Portugal)and Vera Teixeira Vale (University of Aveiro, Portugal)
Copyright: 2020
Pages: 25
Source title: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Source Author(s)/Editor(s): Ana Maria Soares (School of Economics and Management, University of Minho, Portugal)and Maher Georges Elmashhara (School of Economics and Management, University of Minho, Portugal)
DOI: 10.4018/978-1-7998-2220-2.ch013

Keywords: Business Science Reference / Consumer Behavior / Knowledge Management and Library Science / Marketing

Purchase

View Consumer Emotions Research in Luxury Contexts in Emerging Economies on the publisher's website for pricing and purchasing information.

Abstract

The main objective of this chapter is to focus on the emotional experience in luxury contexts in emerging economies. Consumer research literature currently lacks studies of consumer emotions in emerging economies, except for some relevant studies of emerging consumption in China. This chapter reports a systematic literature review of luxury and consumer emotions aiming at mapping the main trends of research on this topic. The results show that the predominant type of methodology in these studies is mainly quantitative versus qualitative and mixed. The studies consider various antecedents of emotions, environmental stimuli, such as familiarity with the brand, the physical aspect of the product, among others, and non-environmental stimuli such as quality of service, product quality, among others. The contexts of studies of consumer emotions are presented. Finally, the authors also identify the studies undertaken in emerging economies.

The IRMA Community

Research IRM

Consumer Emotions Research in Luxury Contexts in Emerging Economies

Purchase

Abstract

Related Content

IRMA Sponsors