The Role of Social Commerce Components on the Consumer Decision-Making Process

View Sample PDF

Author(s): Saleh Mohammed Kutabish (University of Minho, Portugal)and Ana Maria Soares (University of Minho, Portugal)
Copyright: 2020
Pages: 16
Source title: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Source Author(s)/Editor(s): Ana Maria Soares (School of Economics and Management, University of Minho, Portugal)and Maher Georges Elmashhara (School of Economics and Management, University of Minho, Portugal)
DOI: 10.4018/978-1-7998-2220-2.ch009

Keywords: Business Science Reference / Consumer Behavior / Knowledge Management and Library Science / Marketing

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.

The IRMA Community

Research IRM

The Role of Social Commerce Components on the Consumer Decision-Making Process

Purchase

Abstract

Related Content

IRMA Sponsors