Ana Maria Soares is an Assistant Professor of Marketing and Strategic Management at the School of Economics and Management, University of Minho, Portugal. She teaches several undergraduate, graduate and doctoral courses in international marketing, strategy, and consumer behavior. She conducts research on consumer behavior and international marketing/strategy. She has published in a variety of international peer-reviewed journals including the International Journal of Consumer Studies, the Journal of Research in Interactive Marketing, the International Journal of Retail and Distribution Management and the Journal of Consumer Marketing.