The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Tactile Sensations in E-Retailing: The Role of Web Communities
Abstract
Previous research universally recognized the pivotal role of touch in consumer behavior and considered it as one of the critical factors limiting the adoption of online shopping. In fact, in digital environments, consumers can rely only on the product visual representation and/or written descriptions of its characteristics. Starting from this evidence, several authors have underlined how the provision of a description of a product's tactile characteristics may positively affect consumer behavior. However, previous contributions have devoted little attention to the differential influence of online sources of information on consumers' willingness to buy when a description of a product's tactile characteristics is provided. The research presented in this chapter aims to cover this gap, by demonstrating through two experimental studies that, when a description of the tactile characteristics of the product is provided, the information given by the users of a web-community increases consumer's willingness to buy the product.
Related Content
|
Ahmad Ali Jan, Faheem Akhtar, Muhammad Zahid, Liaqat Ali, Mubashir Ali Khan.
© 2026.
18 pages.
|
|
Talal H. Alsabhan, Muhammad Tahir.
© 2026.
22 pages.
|
|
Maryum Bibi.
© 2026.
24 pages.
|
|
Abdulrahman A. Albahouth, Muhammad Tahir.
© 2026.
22 pages.
|
|
Kah Boon Lim, Sook Fern Yeo, Vivian Xin Yee Tan, Cheng Ling Tan.
© 2026.
22 pages.
|
|
Le Thi My Danh, Nguyen Quynh Anh, Ly Thanh Truc, Nguyen Thi Thu Thao, Dinh Thi Bich Phuong, Le Thi Thu Huong.
© 2026.
28 pages.
|
|
Qiu Chuqiao, Amin Jan, Parvez Alam Khan, Haseeb Ur Rahman, Muhammad Zahid.
© 2026.
28 pages.
|
|
|