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Women Influencers in E-Commerce: Shaping the Future for High-End Products

Women Influencers in E-Commerce: Shaping the Future for High-End Products
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Author(s): Rebeka R. Sreethi (Christ University, India)and Rejoice Thomas (Christ University, India)
Copyright: 2025
Pages: 30
Source title: Effective Marketing and Consumer Behavior Tactics for High-End Products
Source Author(s)/Editor(s): Vera Teixeira Vale (University of Aveiro, Portugal)and Adriana Coutinho Gradim (University of Aveiro, Portugal)
DOI: 10.4018/979-8-3693-8739-9.ch004

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Abstract

Industry 5.0 represents a transformative shift in industrial practices, merging advanced technologies with human-centered approaches. This evolution emphasizes personalization, ethical considerations, and enhanced consumer experiences in e-commerce. Social media platforms, such as Instagram, TikTok, and Facebook, have revolutionized brand engagement by enabling targeted advertising, community building, and real-time interaction. Women influencers play a crucial role in this new landscape, using their personal brands to drive consumer trust and loyalty. They create authentic content and promote diverse, inclusive narratives. As e-commerce adapts to Industry 5.0, integrating technological advancements with a focus on human values and ethical practices becomes essential for business success and consumer satisfaction.

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